Use Social Media to Reach—and Listen to—Your Community
By Andrea Brescia
More and more Americans are getting—and sending—their information through social media in real time: from politics and breaking news to sharing family photos and learning about events. Platforms like Facebook and Twitter are the favored community forums for staying in the know. Facebook pages, Twitter streams, and even community-designed apps are popping up all over homeowners associations—sometimes both officially and unofficially.